Kendrick Lamar to Headline the Apple Music Super Bowl LIX Halftime Show
New York, NY – Exciting news just dropped: Kendrick Lamar will grace the stage at the Apple Music Super Bowl LIX Halftime Show on Sunday, February 9, 2025, at the iconic Caesars Superdome in New Orleans, LA. Fans can catch the electrifying performance live on FOX!
In Kendrick’s own words, “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one.” This statement reflects not only his confidence but also his deep-rooted love for hip-hop and its cultural significance.
A Cultural Icon
Shawn “JAY-Z” Carter hailed Kendrick as a “once-in-a-generation artist,” highlighting his unique ability to shape and influence global culture. Kendrick’s artistry transcends mere music; it resonates deeply within communities and shapes the future of hip-hop. Seth Dudowsky, Head of Music at the NFL, echoed this sentiment, noting how Kendrick has continuously redefined the hip-hop landscape with his profound impact.
A Unique Experience
Apple Music’s Vice President, Oliver Schusser, expressed excitement about the upcoming show, stating, “The Apple Music Super Bowl Halftime Show is a celebration of the music we love and the incredible artists who make it.” This year, fans can look forward to an enhanced auditory experience, featuring Apple Music’s industry-leading Spatial Audio quality. Expect exclusive videos, interviews, playlists, and much more to elevate your viewing experience.
A Legacy of Excellence
Kendrick’s track record speaks volumes. Since the release of his groundbreaking debut album, good kid, m.A.A.d city, in 2012, he has amassed an impressive 17 Grammy wins and made history as the first non-classical, non-jazz artist to win a Pulitzer Prize for his 2017 album, DAMN. His most recent album, Mr. Morale & The Big Steppers, debuted in May 2022, showcasing his continuous evolution as an artist. In April 2023, his collaboration on “Like That” with Future and Metro Boomin topped the Billboard Hot 100 for three weeks, further cementing his position in the industry.
The Creative Vision
The creative direction for Kendrick’s performance will be led by pgLang, the innovative company co-founded by Kendrick himself. The show will be produced by DPS, with executive production from Roc Nation and Jesse Collins, and directed by Hamish Hamilton. Roc Nation’s strategic involvement promises an unforgettable halftime experience that will leave fans talking long after the final whistle.
The Power of Partnership
Apple Music’s multi-year partnership with the NFL and Roc Nation brings together the Super Bowl Halftime Show often dubbed the most watched musical performance of the year with Apple Music’s commitment to celebrating musicians and providing an unparalleled listening experience. With a catalog of over 100 million songs and immersive sound quality, Apple continues to revolutionize how we enjoy music.
In recent years, the Apple Music Super Bowl Halftime Show has made waves, with standout performances from artists like Usher and Rihanna earning multiple Emmy nominations. The 2022 show featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick himself won three Emmy Awards, marking a historic milestone for the event.
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